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Brand Yourself before Others Brand You!

The current catastrophic environment requires us to brand ourselves to build a competitive advantage. The development of personal branding reinvents multiple pathways to explore and purse while aligning disruption with aberration and skills to produce, collectively with our passion that drives our determination.


There is a "great opportunity" at the end of this article for you to develop yourself while aligning your personal brand in a better position.



Much in comparison to branding a company in terms of providing value, a logo that significantly impacts public perception, developing a message, distinguishes yourself from others to create a competitive advantage. Personal branding expresses our achievements, skills, experience, and knowledge to start building the necessary foundation. The progress begins with an intuitive mindset of being the CEO, or as I would prefer, ME@Inc., while focusing on the strengths and capabilities of starting your own business - determining the motivation of a purpose.

1. Providing value


The described “value proposition” or “value” is related to the competence of the promise that signifies a market solution - fueling the rationale why a person would solicit your services or why a customer would purchase your product. When creating brand value, the answer becomes economic relevance, indicating the level of services or potential earnings you provide to a target audience. Outcomes typically insinuate brand equity, determined by others’ perceptions when collaborating on the worth of your value, or with a business, defining the customer purchasing experience. For example, if your network connections think highly of you, the more favorable your brand equity. On the other hand, regarding companies, it is about solidifying an appropriate offering to meet demand – the more value the company represents collectively with significant brand equity will consequently build a competitive edge.


Beliefs are constructed thoughts to develop personal values that guide behavior while deciding when to execute. Your actions should align with validity to clarify in defining your expectations that indicate a genuinely authentic response. Understanding priorities, essential tasks, and processes to produce expected results is a crucial role of leadership. The faith of a startup is to deliver to those whom you serve, confirming the provided value. Frankly, the mindset that you establish – should include a level of accountability built on the foundation of beliefs that can articulate ethics when deciding to define, live, and manage a personal brand to safeguard success.


2. The Logo


The brand for a business typically begins with a logo, portraying the strengths, possibly heritage, and symbolically connecting to people’s memory that embodies a visual representation of the company. With the advancement of the personal brand, your name becomes the logo characterizing your uniqueness pertinent to providing expertise, enabling yourself as a resource, or having the reputation of knowledge that creates that visual imagery of the value you represent.


Beyond a unique logo (your name), good branding is accelerated with the integration of excellent skills, knowledge, and personal achievements that grows awareness and enables competitiveness. Starting a business is not simplified by delivering the right product; it is about a good brand that empowers advocacy to spawn loyalty. The brand value chain creates a long-term purpose crafted with a strategic influence that drives brand trust from producing a high-quality product/service. Your brand should assimilate professional growth features as a multiplier, indicating a high-quality individual that combines up-to-date knowledge to reach new goals, improve critical thinking to develop innovative solutions, and cultivate unique opportunities as an invaluable resource.


3. Developing the brand message


The competitive advantage is characterized by a brand message that influences your various target audiences. Developing a cohesive message relevant to a logo is pertinent to the value proposition that impacts your brand and later a business brand. In a personal brand, the value proposition is focused on personal strengths, weakness, methods to create opportunities, and acknowledging individual threats essential to archetyping our abilities. In business, the acknowledgment is critical to market pain and gains to develop an innovative product/service resolution. The two explanations are much in parallel, creating the necessary diversity to overcome challenges, understand what is needed to ensure success, and the dedication to complete the required objectives to reach ultimate goals. A powerful message implies the reliability of the brand name and is essential to building a robust brand architecture corresponding to a brand owner.


Note: Your brand message should be inspiring and motivational while ultimately creating curiosity that drives interest to know more about you.


4. Distinguishes yourself from others


With a variety of skills, advanced knowledge, creative techniques, and the ability to deliver impactful strategies, especially with careful consideration, it often begins the social process of leadership. The development of a leadership brand is relevant to working with others to produce results. Lots of people do not believe in brand leadership; it is not something they need to manage actively. In business, brand leadership solidifies the vision to develop exceptional products/services and recognized in a selected market segment for the quality they deliver. The similarities are commendable for startups and expanding businesses to explore brand leadership as an extension to their own personal brand.


5. The competitive advantage


Establishing what differentiates you typically describes a unique value that distinguishes your competitive ability and regularly characterized by interpersonal strengths leveraged by passion. We begin to ascertain the critical elements that represent personal characteristics, behaviors, and essential elements that motivate you to succeed. The premise includes an evaluation of how others will perceive you while defining the interactive attributes that make you distinctly different, indicating value while demonstrating the qualities of competitive advantage.


The methods often influence our credibility; we apply it to create an edge over another or a brand not known, which creates a competitive advantage. However, to remain competitive in a complex and robust environment you should be willing to rapidly change, adapt, and continue to be flexible to move past challenges to grasp the goal.


6. Develop the Strategy


Brand strategy interconnects to many of the mention components to develop an analysis of how a personal brand is perceived while enabling a pivot to advance your reputation while cultivating opportunity. The first phase of promoting your brand should aggregate your objectives. Much of your intentions may be job-specific but requiring more goals along the way to maximize a smooth transition as a business owner. Entering the second phase, you begin to develop the necessary tools to make decisions relevant to increasing your confidence and assertiveness to ensure goals, while creating a rapport with others, and maintaining an intense focus to refine your inspiration and charismatic motivation. Finally, the ability to be proactive in creating the essential awareness of your strengths conveys a trustworthy logo. It continues to encourage your newly developed position while updating the quality of your brand.


7. Finding Success


A successful personal brand’s characteristics are the ability to make a difference, reach those that need your services, and outperform others while penetrating through the noise to find the audience. A personal brand is “only” as good as the integrity of the brand message that forms a definite promise that symbolizes what “you” represent, which implies personal beliefs supported by a meaningful vision that challenges your potential. The quest requires a consistent review of your abilities, starting with and sustaining the one thing that makes you better and demanding growth of other valuable aspects to ensure diversification.


Much in comparison to nurturing an old, reliable, and resilient friendship, a consistent brand empowers your brand architecture with purpose and stability. The outcome illustrates where you are going, how you plan to get there, and the importance of follow-through. Success frequently removes confusion regarding what you stand for, emphasizing personal beliefs while building brand equity that influences your reputation collectively, creating value.


One of the significant ingredients of success typically overlooked is the experience you provide relevant to collaboration, bypassing resistance, and engaging friends, co-workers, or selected audiences to build trust, credibility, and familiarity. The vitality of brand identity is to engage in building an active social network that combines listening to concerns, assistance in resolving problems, and building trustworthiness.

Remember, throughout the development of your brand, your promise is your reputation.

Please Note the Great Value Below:


I would strongly suggest that you seek a course to “launch yourself” using personal branding social media to develop the strategy to grow brand awareness that attracts the opportunities you want and positions you as an expert. See more about this opportunity – click HERE


If you have any questions, concerns, or suggestions – please Email Us or call 1-877-BAM-IDEA or 1-877-226-4332

Thank you - Michael Crain

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